This article proposes an approach where semiotics cooperates with information and communication sciences applied to the digital realm. Our standpoint is that of the production of digital objects within an experimental context of use. First, the complexity associated with the artefactuality of media representations on the computer screen is analyzed through the looking glass of the generative trajectory of expression. Second, we discuss some emerging info-communicational practices where the trajectory proves useful. For our elaboration, we illustrate our ideas through an original production and digital interpretation of the Greimas & Courtés’ Dictionnaire ([1979] 1993).