In France, the specific termfilière has gradually become accepted as the customary notion encompassing both the actors of the forestry sector and their activities, from forest operations to timber processing and manufacturing of final products. In a context of market globalization and readjustment of public policies, this approach is now questioned by the emergence of new forms of territorial development and governance. The article proposes to reconsider the generic definition of the forestry value-chain, by including social and spatial dimensions into the analysis. Using two case-studies located in north-eastern France – (1) the growing interest for locally based value-creation through product certification and (2) the shift from auction mechanism to supply contracts in timber sales from public forests – we show that territorial features have now become of strategic concern for private and public stakeholders. Besides, we highlight that seemingly contradictory types of logic (territorial versus sectoral) may also raise tensions in an already fragmented sector.