In a french social geography framework concerning the processes, actors and logics at work in the production of the city, this article analyses the construction of the Matmut Atlantique stadium in Bordeaux. Testimony to a period of profound transformation of the French sporting model, this stadium illustrates at the same time new relations between the public sector and the private sector in France. Geographically, the construction of this Matmut Atlantique stadium questions the links between the city center and activities zones, toponymy by naming and contemporary practices in international architecture. More broadly, this work contributes to research that reinforces the renewed importance of metropolises in Europe in a neo-liberal economic context.