The history of written media shows that the production of a literary work is determined by the publishing modes through which it is transmitted. Publishing literature through YouTube as we have done for some years, almost comes down to dispense with, for instance, the written text, comes down to replay the very origin of the creative gesture through displacing writing towards orality, the voice and improvisation. This new mode of publishing which produces the text as the reading of an image and the time of this reading, reopens literature onto its making and allows to set forward that which in it remains unpredictable.